Price reflects the transformation you deliver, not the length of your video. A 20-minute video that saves someone hours of work can sell for more than a 2-hour course full of fluff.
A simple pricing framework
Under $20: impulse buys, single tutorials, short ebooks.
$20 to $49: focused mini-courses and premium tutorials. Best entry point.
$50 to $199: in-depth courses, coaching replays, signature workshops.
$200+: full programs, certifications, multi-module systems.
Test, then adjust
Start mid-range, watch conversion, and adjust. If everyone buys, you are probably too cheap. If no one buys, your offer or audience-fit is off — not always the price.